Why certify your Canadian fashion brand?

Greenwashing is a term used to describe the practice of making exaggerated or false claims about a product’s environmental or social benefits. It can be difficult for consumers to distinguish between genuine sustainability claims and those that are simply marketing ploys.

Brands often engage in greenwashing when they make broad or vague sustainability claims without providing specific details or evidence to back them up. For example, a brand might claim that their product is “eco-friendly” or “sustainably made” without providing any information about the specific environmental or social impacts of the product or the production process.

To avoid greenwashing, it’s essential to use third-party certifications and audits to verify sustainability claims. At Global Measure, we provide a comprehensive certification process that ensure your brand’s sustainability claims are accurate and transparent. By using our services, you can demonstrate your brand’s commitment to sustainability while building trust with your customers.

For more information about greenwashing and how to avoid it, check out our detailed blog. 

Getting started is easy – simply Contact Us to schedule a free consultation with our team. During the consultation, we’ll discuss your brand’s sustainability objectives and provide you with tailored options to achieve certification in manageable steps. We’ll guide you through the certification process, answering any questions you may have along the way, and ensuring that you have all the information you need to make informed decisions.

As a certified brand, you’ll receive a unique code for each certified product that you can proudly display on your product tag or on a separate tag. This code serves as a visible symbol of your commitment to sustainability and responsible production practices.

Your customers can easily verify your product’s certification status by visiting Global Measure’s website or by scanning the QR code on the tag. This not only assures customers of your product’s quality and sustainability but also helps build trust and credibility for your brand.

We’re also committed to supporting our certified brands and building customer awareness. We cross-promote your sustainable brand on our page, giving you even greater visibility and recognition in the market. With Global Measure’s certification and promotional support, you can confidently showcase your product’s sustainability credentials and stand out from the competition.

The certification process can vary in duration depending on the complexity of your fashion supply chain and the audit scope required to accurately assess your production process. We understand that time is of the essence, which is why we’re committed to providing a streamlined and efficient certification process without sacrificing accuracy.

After an initial free consultation to get a better understanding of your business, we’ll work with you to determine a realistic timeframe for certification based on your specific needs and requirements. We’ll also provide you with clear and transparent information about the certification process and any potential delays that may arise along the way.

We’re dedicated to ensuring a timely and efficient certification process while maintaining the highest level of accuracy and integrity. We strive to make the certification process as smooth and stress-free as possible, and we’re always available to answer any questions or concerns you may have.

Global Measure’s Sustainable Certification starts at $2000 for your fashion brand. Recertification is $1500 if nothing significant has changed in your supply chain.  

Research shows that a growing number of consumers are looking for sustainable fashion options and are willing to pay more for products that are certified as sustainable. Certification is an investment in the growth of your brand, not an esoteric cost that goes unnoticed.

Sustainability should be accessible to all fashion brands, regardless of size or budget. We welcome you to contact us to talk about your unique situation. No upcycled strings attached!

We work with fashion brands of all sizes and stages of development to help you achieve certification. As long as your brand is selling in Canada and has been operational for at least 90 days we encourage you to apply!

From small startups looking to establish their brand as a leader in sustainable fashion or larger established brands looking to strengthen their commitment to sustainability, we’re excited to help you stand out in the market. This can include apparel brands, accessory brands, suppliers, and upcyclers that support fashion brands.

We’ll work closely with you every step of the way to ensure that your brand is positioned for success in the sustainable fashion market. With our help, you can stand out, build customer trust, and make a positive impact on the planet.

If you’re unsure whether you meet the certification requirements, we encourage you to get in touch with us. We’re happy to discuss your concerns and explore your eligibility for certification.

Certification can provide numerous benefits to your fashion brand, helping to distinguish you as a leader in sustainability and elevate your impact in the industry. By certifying your products, you demonstrate a clear commitment to environmental and social responsibility, giving consumers greater confidence in your brand and its values.

Certification can also help you avoid the pitfalls of greenwashing claims, which can be damaging to your brand’s reputation and consumer trust. By undergoing a rigorous certification process, you demonstrate your brand’s authenticity and transparency in the pursuit of sustainability.

In addition to enhancing your brand’s reputation and consumer trust, certification can also open up new business opportunities and partnerships. Many retailers and organizations prioritize sustainable and certified brands, giving you greater access to these markets.

Certification is a powerful tool to showcase your brand’s values, enhance your reputation, and open up new business opportunities. At Global Measure, we’re committed to helping you achieve these benefits and take your brand to the next level of sustainability.

If you’re wondering whether customers really care about sustainability and certification, consider these statistics:

• 88% of consumers prefer to do business with brands seeking positive environmental commitment
• Over 33% of consumers are willing to pay more for sustainable products
• 70% of consumers would change their shopping habits if they learn a brand isn’t operating sustainably
• 43% of consumers want to buy more from organizations that benefit society, even if their products or services cost more

These statistics highlight the growing importance of sustainability and certification for businesses looking to attract and retain customers. By partnering with Global Measure for certification, you can demonstrate your brand’s commitment to sustainability and appeal to the growing number of consumers who prioritize ethical and eco-friendly business practices.